Lauryn McIntyre is learning how to build a brand that helps HSI Wealth Strategies get the word out to people in the aviation industry that HSI understands their financial needs.

“Very pilot-centric, very pilot-focused,” she said. “I’ve learned a lot about the aviation industry in my time there.”

McIntyre, a Wichita State University senior, worked with a designer to create an HSI logo that invokes aviation. She also organizes HSI’s marketing plan, networks with pilots and updates the website to highlight the firm’s expertise.

“It has helped me put marketing strategy in a real-world perspective,” she said. “I really had to, essentially, trust myself. Here, you’re going to get from point A to point B on your own.”